A Most Superlative-est Campaign
That our political climate is full of venom filled pens and keyboards is of little surprise to anyone who is paying any attention at all to print and television MSM. What is of note is the reliance on the superlative tense in speaking of one’s opponent. Anecdotally, my own recollection is that the popularity of the superlative can be traced Bill Clinton’s use of the phrase “worst economy in 50 years.” The effectiveness of this phrase in the 1992 campaign has unleashed a torrent of the most superlative-est campaign language in history!
A quick tour of Google returns the following results:
Historical Test Search
Reagan Worst 348,000
Clinton Worst 993,000
Bush Worst 1,780,000
Clinton Greatest 1,080,000
Bush Greatest 2,250,000
Recent Invective Presidential Labels
Clinton Lied 278,000
Bush Lied 537,000
Clinton Failure 1,090,000
Bush Failure 1,920,000
Obviously not every hit in each search is directly on point and this is hardly scientifically certain data. In fact, Bush’s numbers will contain references for his father’s 4 year term, but
A final Note: Are you jaded enough by the modern political language that you missed that the link to the “worst economy”
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